A Curated Collection for Madewell

Madewell x Nest Hometown Hero:
Firstborn Jewelry

A Real ‘Pinch Me’ Moment

When Madewell reached out to let me know I was chosen to be a Hometown Hero I felt all the feels all at once. Excited, nervous and proud to name a few. I think the first words out of my mouth were “no way”.

I mean, this was a big goal of mine. One of those dreams that you’re scared to say aloud and here it was coming true. This was an introduction to a much larger audience and I had a proper freak out.
Then I got to work.

I’m still pinching myself and I do a little dance every time I receive a Madewell order.

THANK YOU friends, new + old!

I hope you enjoy the Collection that we curated just for Madewell.

xx Shana

  • "Shana makes the most lovely and unique jewelry! Each piece is so thoughtfully crafted. I find myself wearing my necklace nearly everyday and get compliments on it time and time again. Over the holidays I purchased some of her ornaments to gift …. and kept them for myself. I couldn’t stand to put them away after Christmas, so now they live in a houseplant. Firstborn has a style that is just what I want to be surrounded by."

    -Shannon H.

  • "Firstborn Jewelry is my absolute favorite jeweler! Shana’s pieces are unique, versatile, and made to last. I have pieces of hers in brass and silver and they never disappoint. I get so many compliments, and she also accepts custom orders! Highly recommend for everyday and special occasion pieces. I’ll be wearing Firstborn Jewelry earrings to my wedding!"

    -Erika T.

  • "I wear the Wide Open Ring everyday - quality sterling silver with a carnelian stone for a pop of color, it goes with everything and is so comfortable. Firstborn is my go to for gorgeous custom pieces that are perfect for everyday wear. I also have the olive earrings that I wear constantly as well. Next on my list are the Niva earrings :)"

    -Ashley O.